In 2016, we had the pleasure of having TDC Group as the case company of IT Case Competition. The case focused on how to utilize the full potential of being an ISP with access to endless amounts of data, both regarding customers, habits and so on. TDC was seeking for a fresh pair of eyes to identify potential value creating business models. The competitors of ITCC helped TDC identify various potentials within the organization, and gave the company some exciting ideas to bring back.
The winning team proposed a reverse business model, where TDC functioned as the guardian of their customers’ data by allowing their clients to customize what their data was used for in terms of tracking and monitoring. Read the full case here.
Excerpt from the case:
“As Charlotte Hersdorf, CIO of TDC Group, looked from her office window at Teglholmsgade, she prepared her mind for the coming time Only a few months earlier, CEO Pernille Erenbjerg had presented TDC Group’s strategy for the years 2016-2018, and now it was up to Charlotte and her team to handle the changes of the coming years within IT. TDC Group was changing and the business was under pressure. However, she also knew that change meant possibilities, and she was optimistic about the future.”
“Overall, the task at hand for Charlotte was:
How can TDC Group improve its competitive advantage by transforming its business through strategic IT initiatives?” …
Team 5: Jakob Okkels, Olivia Benfeldt Nielsen and Ian Victor Abildskou Kjær
Kasper Søndergaard Quist
March 11, 2016
Case, Case 2016, Innovation, Internet of Things, ISP, Telco